The Name:
Our Club was named in collaboration with our community following extensive research and consultation across the entire First Coast.
The community asked that our club be inclusive and authentic, and our badge represent all teams that wear it – women’s and men’s. We play for the entire Northeast Florida (Baker, Clay, Duval, Flagler, Nassau, Putnam, and St. Johns) region, proudly known locally as JAX.
Our ambition is truly to be a Sporting Club for the entire community.
Our stadium and facilities will reach out beyond soccer to other sports and other sporting communities. Sporting JAX exists in part to advance soccer and an equal playing field in our community as well as provide a “sporting chance” for the underserved and marginalized.
We will lift trophies as well as voices. We are Sporting JAX.
The Crest:
Our visual identity was designed by Matthew Wolff. The badge is presented in two forms. First as our “official” and more formal club badge – Sporting Club Jacksonville. This is used when referring to the overall organization.
Badge Elements: A circular design to symbolize our inclusivity. The primary blue is bisected by the colors of yellow over orange at the middle to represent our famous Jacksonville sunrises that splits the circle equally to represent the equality of our teams. Our JAX shield is the bold focal point at the heart of our badge.
Our Values:
Inclusive
Our brand will be open to, and inclusive of all across the First Coast and beyond, including women, minorities, and the special needs communities. Our brand will represent both our women’s and men’s teams.
Persevering
We never stop. Like the communities we represent, we are strong, hard-working and determined to succeed.
Bold
Like our City, we will be confident, daring, and courageous both on and off the field of play.
Uplifting
Our goal is to use our platform of soccer and sports to lift up our entire community through love and understanding.
