New USL franchise taps premium experience company for facilities development plans
JACKSONVILLE, Fla. (Nov. 17, 2022) – JAXUSL, the United Soccer League (USL) franchise group bringing men’s and women’s professional soccer to Northeast Florida, today announced its partnership with Legends to provide support and analysis for JAXUSL’s efforts to bring an inclusive, soccer-specific, multi-sports stadium to Northeast Florida. As a global data and analytics-fueled premium experience company, Legends will collaborate with JAXUSL to conduct a market and financial feasibility study for the new soccer stadium, along with additional in-depth analysis of the Northeast Florida market, stadium naming rights and other sponsorship opportunities.
JAXUSL President & CEO, Steve Livingstone said, “We’re delighted to partner with Legends, which is renowned for its specialized approach to sports facilities development around the world. Working directly with their project team will allow us to pinpoint the needs of our community as we continue towards our goal to expand sports and entertainment in Northeast Florida.”
Legends Global Planning President, Bill Rhoda said, “Legends is proud to partner with JAXUSL to conduct a market analysis and stadium feasibility study as a first step toward bringing Northeast Florida soccer fans a new, modern stadium that will enhance the match day experience.” Legends has provided its unique 360-degree service solution to some of the biggest names in sports and entertainment around the globe. The company’s expansive experience in worldwide football includes FC Barcelona, Liverpool F.C., Manchester City F.C., Manchester United F.C., Real Madrid and U.S. Soccer, among others. Earlier this year, the USL and Legends announced a long-term, expansive partnership focused on accelerating the leagues growth strategy and driving the next evolution of the USL’s business.
About JAXUSL
JAXUSL is the operating company formed to bring and develop men’s and women’s professional United Soccer League franchises to Northeast Florida. The company’s goal is to bring competitive USL Championship action to the First Coast by 2025 and to work with local authorities in the development of a 15,000-capacity stadium and training facility to host the club in Northeast Florida. For more information, visit www.jaxusl.com.
About Legends
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.legends.net and follow @TheLegendsWay on Twitter and Instagram.
