In a historic moment for Jacksonville soccer, Sporting Club Jacksonville proudly unveiled its inaugural professional, pre-professional and academy home kit for the 2025/2026 season in front of hundreds of passionate fans at a public launch event and Fan Fest held at Friendship Fountain on May 13 presented by adidas and PRI Productions.
The highly anticipated launch, produced in collaboration with global sportswear giant adidas, showcased the club’s first-ever home kit — a classic custom light blue jersey accented with adidas’ iconic three stripes in bold orange. The striking design reflects the energy of Jacksonville and the identity of Sporting JAX as it enters a new era in the USL.
“We couldn’t be more excited to share this milestone with our incredible fans,” said club president Steve Livingstone. “Partnering with adidas to bring this custom kit to life is a powerful statement of who we are and where we’re headed. Today’s turnout shows the city is ready to rally behind its club.”
The 2025/2026 home kit will be worn across all levels of the club — including the USL League Two and USL W League teams, as well as the Sporting JAX Academy — unifying the club from top to bottom in both identity and ambition. While the kits will be available for retail purchase in the coming months, fans got a first look during the live unveiling on stage to roaring cheers, smoke and fireworks.
Among the attendees at the kit launch event was new Sporting JAX women’s Super League head coach Stacey Balaam, associate head coach Alan Kirkup, Sporting JAX co-owners Fred Taylor and Ricky Caplin, and head of US sales for adidas Steven Noble.
The new kit was modelled by players from the club’s USL W League and League Two teams with both squads being introduced to the public for the first time ahead of the kickoff to the new USL W League and League Two seasons this month.
In addition to the headline kit launch, the event also featured the official reveal of the youth academy’s second and alternate kits, goalkeeper kits, and the full line of training wear and equipment, setting the tone for a cohesive and professional presentation across the entire Sporting JAX program.
The Fan Fest, which drew fans from across the region, included live entertainment, food trucks, giveaways, player introductions, and interactive experiences for fans of all ages — further cementing the club’s deep connection with the local community.
This launch marks a defining step for Sporting Club Jacksonville as it prepares for its debut USL season and solidifies its brand presence in American soccer with a bold and unified look, thanks to the global design and performance expertise of adidas.
