Sporting Club Jacksonville is proud to announce a multi-year partnership with Honda of the Avenues, naming the dealership the Official Automotive Partner (SUV Category) of the Sporting JAX Women’s Gainbridge Super League Team, a USL property, and an Official Partner of the Sporting JAX Soccer Academy.
As part of the agreement, Honda of the Avenues will receive a prominent presence across all levels of the club, including the women’s Gainbridge Super League team, the Sporting JAX Academy, and the men’s USL Championship team, set to debut in 2026.
“We’re excited to welcome Honda of the Avenues as a key member of the Sporting JAX family,” said Steve Livingstone, president & CEO of Sporting Club Jacksonville. “This partnership reflects a shared commitment to excellence, community investment and growing the game from the grassroots to the professional level. With Honda’s support, we’re elevating the experience for our players, fans and soccer families across Jacksonville.”
A highlight of the partnership includes the Honda of the Avenues logo featured on over 10,000 Sporting JAX Academy youth kits over the next two years, symbolizing Honda’s strong commitment to community, youth development and the future of soccer on the First Coast.
Beyond the Sporting JAX Academy kits, Honda of the Avenues will be prominently integrated across:
- Matchday presentations at UNF’s Hodges Stadium
- Weekly coverage on digital and broadcast programs of the Sporting JAX Report on First Coast News
- Radio broadcasts on 1010 XL and iHeartMedia’s 930 Fox Sports Radio Jacksonville
- On-site branding and activation at club matches and academy events throughout the year
“Partnering with Sporting JAX is a perfect fit for Honda of the Avenues,” said Jim Parziale, general manager of Honda of the Avenues. “We’re proud to support the incredible growth of the thriving Sporting JAX Soccer Academy and the city’s first professional women’s soccer club. This is a unique opportunity to invest in something meaningful and lasting for our community.”
Honda of the Avenues will support the Sporting JAX women’s pro team through the 2025/2026 and 2026/2027 Gainbridge Super League seasons and will also play a role in the launch of the Sporting JAX USL Championship men’s team in 2026. The partnership builds on the club’s momentum into its inaugural season and reinforces its mission to unite the community through inclusion, opportunity and the power of the beautiful game.
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